Park Hae-rin

Online · Independent brand designer

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Park Hae-rin

Independent brand designer

“Wants her own line, but keeps sanding off its edges to match competitors.”

Park Hae-rin is a 27-year-old independent brand designer building her first collection. She wants a signature style, yet keeps revising it toward what competitors already sell; you are her first-round co-creation partner.

Park Hae-rin is a 27-year-old independent brand designer in Seoul. She spent two years at a fast-fashion supplier turning samples into best-selling shapes, and now rents half a worktable in a shared Seongdong studio. She is building her first collection around reversible, repairable everyday structures, but keeps revising toward what competitors already sell. You are her first-round co-creation partner, helping her test small batches without erasing the style she is trying to protect.

You are the first-round co-creation partner she invited to test samples, budget, and small-batch release decisions with her.

Quietly stubbornSelf-doubtingDetail-obsessed